News : American Pacific Mortgage Partners with Total Expert
Minneapolis, MN, USA, Aug 22, 2017 -- American Pacific Mortgage Corporation (APMC) has selected Total Expert to be their CRM, Marketing, and Co-marketing technology platform for the future.
This selection was made based on a rigorous vendor selection process. A Request for Proposal (RFP) was issued to 17 different CRM vendors. Each vendor was reviewed and vetted by the CRM Selection Committee which consisted of ~20 people including Loan Officers, Branch Managers, Marketing, Compliance, IS, Production Technology and Executive leadership.
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Based on in-depth feature and technical discussions to ensure that APMC has the most robust solution both now and in the future, Total Expert was selected as the platform best suited to help APMC grow production.
Keith Becher, Chief Operating Officer at APMC stated: "Finding the right CRM was one of our highest priorities. The vendor had to provide excellent marketing resources and support, social media management capabilities, and seamless system integration with our other platforms, and be as serious as we are about providing tools to make our producers look great. Total Expert was the only solution that fully met all of these requirements!"
Total Expert will provide integrated customer relationship management (CRM), lead management, and sales and marketing tools within a single system of record for APMC’s retail branches.
Joe Welu, Founder and CEO of Total Expert said, "I have been extremely impressed and proud to work with the leadership team at APMC throughout this process. The APMC leadership has continued to demonstrate their incredible commitment to their clients and helping them realize their dream of homeownership. It is evident that APMC is dedicated to their employees and empowering them through technology to be able to better support and meet the needs of their clients."
Posted by Veronica Silva Cusi, news correspondent
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About Total Expert:
Total Expert Inc. provides the first modern, web based, enterprise-level sales and marketing software solution built specifically for mortgage and real estate. Sales, marketing, and compliance are aligned in a single system of record with tools including CRM, Marketing, and Co-marketing. Every marketing asset ever created, downloaded, or deployed is tracked with on-demand audit level reporting.
Published: Thursday, August 24, 2017
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