News : Omni-channel CRM Provider Capillary Technologies Expands in China Market
Shanghai and Beijing, China, July 26, 2016 -- Capillary Technologies, an Asian CRM provider that helps retailers intelligently engage with their customers, announced that it has expanded its presence in the China market with headquarters in Shanghai.
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Speaking on the announcement, Amit Haralalka, General Manager, Capillary Technologies China, said, "Through our early traction, it is clear that our solutions have resonated well. China has an evolved digital and 'O2O', or online-to-offline ecosystem, and being more 'digital' equals having more data. This enables brands to engage with consumers in a highly personalized and contextual manner, via analytics and Social CRM. With a fully local China team, localized products and local infrastructure, we are making specific investments to build a leadership position in the market."
Speaking on the announcement, Lynn Lin, Director, Information Technology for Warburg Pincus North Asia said, "China's retail sector is undergoing significant transformation driven by e-commerce and mobile internet, calling for a new generation of intelligent CRM solutions for the retailers to manage their customer relations. Capillary is well-positioned to meet this demand, by leveraging its solid track record and expertise in the region, as well as a highly-talented localized team and tools."
Posted by Veronica Silva Cusi, news correspondent
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About Capillary Technologies:
Capillary Technologies, headquartered in Singapore, is an omni-channel commerce and engagement company, which powers end-to-end customer engagement, loyalty, eCommerce and social CRM solutions for more than 200 major brands across 20,000 stores, serving over 150 million consumers primarily in Asia, across South East Asia, China, India and the Middle East. Customers include industry leaders such as Pizza Hut, KFC, Puma, United Colors of Benetton, Walmart, Unilever, Courts, Lee and Timberland. Brands have realized as much as a 10% increase in same-store sales by leveraging Capillary's solution.
Published: Wednesday, July 27, 2016
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