News : 'Ask a Question' Gives Intelligent Answers on KLM.COM
Travellers searching the website of KLM, the Dutch national airline, will find it easier than ever before to find the information they need. Via and 'As a Question' service, travellers will get an immediate single right answer (not a mutiple search result) to any question they ask. The service opens a dialogue with each traveller and provides contextual information depending on who they are and what they want to achieve. The 'Ask a Question' service runs on DigitalCX, the intelligent platform for cusotmer interaction developed by CX Company.
'Ask a Question' is available in English, Dutch and German and understands queries in all these languages. When a question is asked, it is answered immedately with valuable supplementary information provided alongside.
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The'Ask a Question' search bar understands what the traveller is lookig for. Just type in the flight number and you will be directed to the check-in page. And to the question 'Can children travel alone?' he right answer is provided alongside links to moreinformaiton regarding KLM's unaccommpanied child services. Type in 'Rome' and you get to the travel section - it shows relevant flight schedules as well as practical informaiton regarding the city and its sights.
"A dialogue leads travellers to a clear answer or suggestion, This way they no longer have to hack their way through a moutain of information," says Koen Harbers, KLM's Director of Digital Development. "This makes it easier for travellers to find answers at KLM.com in way that greatly enhances their online experience and boosts their satisfaction.
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KLM is an independent direct and promotional marketing agency, employing 35 staff.
Published: Wednesday, September 9, 2015
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