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News : Aspect Strengthens Channel Team with New Hires
London, UK, Aug 19, 2015 -- Aspect Software has appointed Majella Wilkins as Northern Europe channel sales director and Kate Tustin to the position of Northern Europe channel sales manager to support what it describes as an aggressive partner recruitment drive in the region.
Based in Aspect’s European headquarters near Heathrow, the vendor says Wilkins and Tustin will shape the company’s channel strategy in the region, focusing on recruiting specialist cloud partners to deliver both mobile self-service and Aspect’s cloud-based customer engagement solution, Zipwire.
Both appointments join Aspect from Avaya, where they spent almost five years driving channel growth and developing key partners in Europe.
Wilkins brings more than ten years’ channel experience to Aspect gained in both vendor-side and VAR-side positions, including 3Com. With an increased remit on driving cloud deployments via the channel, Wilkins will be responsible for Aspect’s relationships with systems integrators in Northern Europe.
Prior to entering channel sales, Kate Tustin spent 15 years in pre-sales engineering for both small and large resellers and IT service providers, including Avaya and Cisco. Since gaining five years’ experience working with channel partners, Tustin specialises in helping resellers shift their go to market from on-premise to the cloud. At Aspect, Tustin will focus on developing existing relationships with key partners, and will join Wilkins in a "hard-hitting" recruitment drive for new partners, particularly those ready to transition their customer engagement offering to the cloud.
Posted by Veronica Silva Cusi, news correspondent
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About Aspect Software:
Aspect Software is solely focused on providing products and services for customer care, sales, telemarketing and collections for in-house and outsourcer contact centers. Each day, companies around the globe conduct more than 125 million customer interactions using Aspect’s flexible, reliable solutions for automatic call distribution (ACD), predictive dialing, workforce management, analytics, IVR and multi-channel contact.
Published: Thursday, August 20, 2015