Columbus, OH USA & Montreal, QC, Canada, July 17, 2020 -- Astute, Inc. ("Astute"), a provider in customer engagement software, announced its acquisition of iperceptions, a company that specializes in collecting and analyzing Voice of Customer (VoC) data to help elevate the customer experience.
Astute's current AI-driven engagement solutions cover a broad range of applications, including agent desktop CRM, conversational digital self-service, first-party consumer data analytics, email automation, social media monitoring, and more. With the addition of iperceptions VoC capabilities, the company will be in an even stronger position to provide significant value to its combined global customer base.
The combined businesses will provide clients with a unified view of their first-party data across surveys, email, phone calls, web interactions, mobile interactions and in-store interactions.
"The future of customer engagement will require brands to be more flexible, responsive, and data-driven than ever before," said Alex George, President of Astute. "Joining together the best of our software solutions will allow us to provide an intelligent platform for both customer experience and employee experience teams to easily access an integrated view of all customer data," said George.
"As the market continues to evolve and consumers have increasingly higher expectations for a frictionless journey, we believe this combination will give our customers the tools they need to provide the high-quality experiences that will differentiate them from the competition. We look forward to being an integrated part of Astute" said Pascal Cardinal, current President and CEO of iperceptions.
Posted by Veronica Silva Cusi, news correspondent
About Astute Solutions:
Astute Solutions helps consumer brands drive loyalty throughout the customer journey with the world's smartest consumer engagement software. Consumers want to talk to their favorite brands like they talk to their friends, instead of being forced to communicate through stiffly structured interfaces. Astute Solutions’ blend of leading edge technologies makes this possible, eliminating friction during every customer interaction.
Founded in 1999, iperceptions is a global leader in Customer Experience Management (CEM) solutions, guiding the world's most respected brands to become customer-centric organizations. Using an expert-guided approach and Enterprise-class technology, iperceptions transforms feedback into insights that allow brands to more quickly align and deliver optimal experiences across the customer journey. iperceptions offers a full range of Analytics and Project Management services powered by a team of experts that have managed 1000s of customer feedback programs in 35 languages.
Published: Monday, July 20, 2020
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