News : Astute Solutions® & The Acheson Group Deliver Food Recall / Crisis Mitigation
COLUMBUS, Ohio Oct. 24, 2013 -- Astute Solutions, a global provider of customer experience, knowledge management and social relationship management solutions, is now partnering with food safety experts at The Acheson Group to offer comprehensive services in food safety, regulatory compliance and brand protection.
"Companies in the food and beverage industry are already using our tools such as Astute Social Relationship Management to scan for threats such as customer complaints that could signal potential recalls," said Gary Ross, president, Astute Solutions. "By adding the strategy and industry knowledge that The Acheson Group has in this field, we are better positioned to help food and beverage companies minimize damage to their brands’ reputations during crisis situations.
The Acheson Group is a strategic consulting firm established by Dr. David Acheson, a former Associate Commissioner for Foods at the FDA who managed crises during several major outbreaks.
"A food or beverage recall for a brand, or even its competitor, can threaten its existence if not handled properly," Acheson said. "We look forward to leveraging the threat monitoring capacity of the tools from Astute Solutions to help companies become aware of problems with their products faster, which will in turn make their responses to crises much more effective."
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Astute Solutions helps consumer brands drive loyalty throughout the customer journey with the world's smartest consumer engagement software. Consumers want to talk to their favorite brands like they talk to their friends, instead of being forced to communicate through stiffly structured interfaces. Astute Solutions’ blend of leading edge technologies makes this possible, eliminating friction during every customer interaction.
Published: Friday, October 25, 2013