News : Atento Appoints Marcelo Geraldi Velloso VP of Business at Atento Mexico
Mexico City, Mexico, Sept 20, 2016 -- Atento S.A. (NYSE: ATTO), a provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, has named Marcelo Geraldi Velloso VP of Business at Atento Mexico. Marcelo will lead the banking and financial services, telecoms and multi-sector business divisions at Atento Mexico.
Marcelo has more than 20 years of professional experience at large consumer companies in Latin America and, in particular, the banking and financial services sector. Before joining Atento, he served as Executive Director, Retail Bank & Wealth Management at HSBC México and was responsible for managing more than 11,000 people and 1,000 branches across the country. Previously, Marcelo held leadership positions at HSBC, including Latin America Regional Head of Sales, Executive Director Retail Bank & Wealth Management for Panama, Marketing and Customer Relations Management Director for the entire HSBC Group in Brazil, and Marketing and HSBC Retail Sector Products Director in Brazil. Marcelo has also held management positions in marketing and product management for Gillette in Brazil and Latin America.
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Miguel Matey, Managing Director of Atento Mexico and the North Region commented, "Marcelo brings to our operations in Mexico a wealth of experience in customer relations intensive industries such as consumer goods, banking and financial services. His joining our company reflects Atento's constant commitment to working with the best talent to provide value to our customers."
Marcelo Geraldi Velloso said, "I feel very proud to join Atento, the leading CRM BPO company in Latin America. I look forward to contributing to the great value Atento offers to its clients in an area with such strategic importance as customer experience management."
Marcelo holds a Bachelor´s degree in Economics from Universidade Federal do Rio de Janeiro and a General Management Certificate from Harvard University.
Posted by Veronica Silva Cusi, news correspondent
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Atento is one of the largest employers in Brazil, recognized in the country and the world as one of the Best Workplaces by the Great Place to Work Institute. The company has operations in six major Brazilian urban centers Sao Paulo, Rio de Janeiro, Salvador, Belo Horizonte, Porto Alegre, Goiania, and in the cities of Campinas, Sao Bernardo do Campo, Santo Andre, Sao Jose dos Campos, Santos, Ribeirao Preto and Feira de Santana. Additionally, Atento provides in-person services in more than 900 cities throughout the country. Atento is recognized in the CRM BPO sector in Brazil, providing the best customer experience through innovative solutions, its integrated multichannel platform and the investment in new technologies.
Published: Thursday, September 22, 2016