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News : Atento Recognized as the Company With the Highest Digital-Maturity Index
Sao Paulo, Brazil, Dec, 2018 -- Atento S.A. (NYSE: ATTO), a provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, has been recognized as one of the companies with the highest digital maturity level in Brazil and the number one in digital maturity in the Telecommunications and Technology sector. The study was conducted by the newspaper Valor Economico, one of the most influential business publications in Brazil, and the consulting firm McKinsey & Company.
The research evaluated digital and analytics capabilities as well as digital maturity in 124 companies encompassing sectors such as financial services, payment methods, retail, telecommunications and technology, infrastructure and transportation, basic industry, advanced industry, consumer goods and others. The study also analyzed factors such as strategy, capabilities, culture and organizational structure. In each area, 22 management practices were analyzed, ranging from digital marketing to talent management and governance.
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Alejandro Reynal, Atento’s Chief Executive Officer, commented, "We are very pleased to be recognized as the company with the highest level of digital maturity in Brazil in the telecommunications and technology sector according to the Valor Economico and McKinsey ranking. It recognizes our Company’s commitment to digital transformation best reflected by the launch of Atento Digital and the evolution of our value offer towards digital customer experience solutions." Reynal added "Today, Atento is a company at the forefront of the digital innovation in its sector and has become a strategic partner for companies that wish to maximize the potential offered by digitalization throughout the customer's life cycle."
According to Jacques Chicourel, the Director of Atento Digital, "Our global digital business unit was created with the goal of consolidating Atento’s digital assets and increasing our ability to generate value for companies that compete in the midst of a digital and technological transformation." "Atento Digital also incorporates new digital skills into our company to accelerate our own transformation process and increase Atento’s ability to support companies facing digital challenges" added Mr. Chicourel.
Posted by Veronica Silva Cusi, news correspondent
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Atento is one of the largest employers in Brazil, recognized in the country and the world as one of the Best Workplaces by the Great Place to Work Institute. The company has operations in six major Brazilian urban centers Sao Paulo, Rio de Janeiro, Salvador, Belo Horizonte, Porto Alegre, Goiania, and in the cities of Campinas, Sao Bernardo do Campo, Santo Andre, Sao Jose dos Campos, Santos, Ribeirao Preto and Feira de Santana. Additionally, Atento provides in-person services in more than 900 cities throughout the country. Atento is recognized in the CRM BPO sector in Brazil, providing the best customer experience through innovative solutions, its integrated multichannel platform and the investment in new technologies.
Published: Tuesday, December 18, 2018
Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public.
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