San Francisco, CA, USA, Feb, 2022 -- Audiomack, an artist-first music streaming and discovery platform, has selected insights-led customer engagement platform MoEngage to accelerate user growth and provide more personalized experiences across push notifications, email marketing, and in-app campaigns. MoEngage's AI-powered engagement platform will help Audiomack make more individualized recommendations to its subscribers, leading to greater brand loyalty for the unique music streaming service.
MoEngage's AI-driven, personalized customer engagement technology dismantles data silos and simplifies personalization. The MoEngage platform helps brands unlock the value of customer data, providing a 360-degree view of the customer's unique preferences and interests—and shares actionable insights and recommendations based on that data.
"The key to growing our customer base is introducing the right emerging artists to the right listeners. It was essential for us to work with a technology partner with the expertise to deliver the level of personalized customer engagement our users demand," said Brendan Varan, VP, Content Strategy (US). "We look forward to using MoEngage to create a more personalized listening experience for our creators, labels, and fans."
"Marketers today need to craft personalized experiences for millions of customers with little room for error. To do that, they need to analyze trillions of data points, understand their customers deeply, and then craft winning engagement campaigns," said Raviteja Dodda, Co-founder and CEO, MoEngage. "MoEngage is proud to provide the insights-led technology that makes it possible for Audiomack to build stronger relationships with their users and connect them with the original content they love."
Posted by Veronica Silva Cusi, news correspondent
About MoEngage Inc.:
MoEngage is an intelligent customer engagement platform, built for the mobile-first world. With AI-powered automation, optimization capabilities, and in-built analytics MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, On-site messages, and SMS. Fortune 500 brands across 35 countries use MoEngage to orchestrate their omnichannel campaigns. MoEngage has been featured on Gartner’s Magic Quadrant for two consecutive years.
Published: Monday, February 14, 2022
Charlotte Purvis is a speaker and communication consultant who has influenced an average of one million customer interactions each year for over 20 years. She consults, trains, and speaks on customer service, business communication, and leadership development for global companies, universities, and community organizations. She practices what she teaches as evidenced by nearly 100% of her engagements coming from repeat or referral business.
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