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Austin, TX, USA, Dec, 2021 -- Aurea Software Inc., the "Netflix of business software," announced it is adding three new customer relationship management (CRM) products — Onyx, Saratoga, and Pivotal — to its Future of Commerce suite. Aurea is focused on acquiring mature and highly functional CRM products that have seen little recent innovation, then adding cloud-based technologies to give customers the best of both worlds: stable, proven technology and next-generation innovation.
"We know many on-premise CRM customers — those that host CRM software on the company’s own server — want the innovation of the cloud, but don’t want the complex, expensive, and risky migration that often comes with it," said Scott Brighton, CEO of Aurea. "We’re creating a risk-free, state-of-the-art cloud CRM platform that will allow Aurea customers to continue to use legacy CRM infrastructure while incrementally adding new cloud benefits that work with existing technology."
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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com
About Aurea Software:Aurea Software is the technology behind some of the world's greatest customer and employee experiences, for the largest and most successful brands. Aurea's platform, engagement and vertical solutions help companies create exceptional, end-to-end experiences for their customers – driving both retention and growth. Aurea's family of companies deliver process management, messaging, customer relationship management, email marketing, project and portfolio management, and collaboration software, as well as industry solutions for retail, insurance, energy and life sciences.
Published: Friday, December 17, 2021
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