News : AutoAlert Acquires Customer Experience Software Provider MotoFuze
Irvine, CA, USA., Dec. 1, 2015 -- AutoAlert, an automotive data mining and trade-cycle management platform, announced that it has completed the acquisition of MotoFuze LLC, an automotive industry Customer Experience Management (CEM) platform. MotoFuze will be transitioned to a fully integrated product of AutoAlert. MotoFuze CEO Mike Dullea and Co-founder Tom Walls have been appointed as AutoAlert's Chief Sales and Marketing Officer and Chief Technology Officer, respectively.
The MotoFuze suite of products includes social media campaigns, content management, and predictive analytics. Tapping into these capabilities will allow AutoAlert customers to deliver increasingly customized offers to individual, in-market consumers.
AutoAlert and MotoFuze had previously announced a partnership in October of this year, during which pilot dealers used both products for a more comprehensive sales and marketing solution.
The newly combined company will maintain its offices in Irvine, CA and Kansas City, MO.
The majority owner of AutoAlert is HGGC, a middle-market private equity firm.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Anticipate Volatility
More Editorial From AutoAlert
AutoAlert is the automotive industry''s leading data mining and trade-cycle management platform helping dealerships identify high-quality sales opportunities, increase gross margin and improve customer retention. With AutoAlert, dealerships build long-term client relationships that compound sales, provide better customer service, and make more informed marketing decisions. Founded in 2002, AutoAlert pioneered the equity-mining campaign and a new client engagement methodology through innovative software, marketing and training solutions.
Published: Wednesday, December 2, 2015