News : AutoLoop Adds CRM Capabilities to Its Core Platform
Clearwater, FL, June 3, 2014 -- AutoLoop, LLC, a provider of customer engagement marketing solutions for automotive dealers nationwide, announces that it has acquired CAR-Research, developer of XRM, a customizable and user-friendly CRM software solution.
Houston-based CAR-Research has developed a CRM specifically designed to conform to dealers’ individual business processes, helping to organize, automate and synchronize all customer interactions, including sales, service, marketing and more. CAR-Research’s technology complements AutoLoop’s already rich product line and furthers the company’s overall goals of developing customer engagement solutions that are increasingly broader in scope, according to AutoLoop CEO Steve Anderson.
Anderson went on to state that the acquisition would contribute to AutoLoop’s goal of remaining the most comprehensive, cost-effective engagement platform resource for dealerships and OEMs. "We’re committed to the continued evolution of automotive engagement marketing," he said. The new company will offer a wide range of marketing products, including a full-service call center, integrated CRM and a full array of customer engagement solutions.
Posted by Veronica Silva Cusi, news correspondent
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Since 2005, AutoLoop’s commitment to “Retention Through Engagement” has helped automotive dealerships nationwide increase sales, improve client retention and achieve overall higher satisfaction ratings. With an all-encompassing platform that monitors customer DMS activity in real-time, AutoLoop automatically triggers personalized custom messages through voice, email, SMS and direct mail to precisely targeted customers. The 2014 acquisition of CAR-Research, LLC, has led to expanded resources, including an integrated CRM and a full-service call center.
About CAR-Research XRM:
For 18 years and counting, built by car people FOR car people, CAR-Research XRM is the most complete, seamlessly integrated CRM and Marketing Solution in the Industry: Inventory Management, Internet Lead Mgr, Showroom Control, Missed Opportunity Research Call Center, Desking with Push to DMS, BDC Software, Marketing Solution with Email-Texting-Live Calls, Complete Service BDC, DMS and Telephony Integration and more.
Published: Thursday, June 5, 2014