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News : Bain-backed Bellsystem24 Dials Up Asia Expansion
Tokyo, Japan, Nov 20, 2015 -- Japanese telemarketer Bellsystem24 is speeding up its expansion in Asia after making its market debut in Tokyo on Friday, executives at the firm said.
Bellsystem24 has signed a memorandum of understanding with a large company in Indonesia, is about to sign a joint venture with a large satellite content company in Thailand, and is finishing up an acquisition in Vietnam, they said.
Bellsystem24 will base call centres in Vietnam to compete with Philippines-based rivals for English-speaking clients.
The expansion will be partly funded by new shares sold during the firm’s initial public offering pre-greenshoe, alongside stock sold by Bain Capital and Japanese trading house Itochu.
Posted by Veronica Silva Cusi, news correspondent
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Bellsystem24 is a provider of marketing and customer service solutions through a nationwide network of contact centers in Japan.
Published: Tuesday, November 24, 2015