News : Bank of Queensland Abandons Pilot CRM Project with Salesforce.com
Brisbane, Queensland, Australia, February, 2015 -- Australia-based Bank of Queensland (BoQ) has halted a pilot project to roll out a new CRM system from vendor Salesforce.com. The project dates back to 2012, when BoQ committed to replacing its legacy CRM platform with the cloud-based offering from Salesforce. 50 pilot branches were earmarked for a first phase.
The project stemmed from a loss posted by the bank in 2012, after which the bank's CEO, Stuart Grimshaw, laid out plans to modernise and rationalise its IT infrastructure whilst also boosting its sales capacity as part of a turnaround plan. Grimshaw, however, unexpectedly left the bank in the middle of last year.
The bank's new CEO, John Sutton, said a recent review carried out by the bank found the system was unable to meet operational and regulatory requirements. 'We remain committed to providing cost-effective tools to our business to support growth and productivity, and will therefore investigate the use of alternative CRM solutions,' he said.
Posted by Veronica Silva Cusi, news correspondent
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About Bank of Queensland:
BOQ is one of Australia’s leading regional banks and provides a genuinely independent alternative for Australian financial services customers. Our strategy is based around operational excellence and delivering outstanding customer service. We offer products and services across retail and business banking, finance, general and life insurance and superannuation. We were established in 1874 and have more than 270 branches nationally with representation in every Australian state and territory. We’re one of the top 100 companies listed on the Australian Securities Exchange.
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Published: Monday, March 2, 2015