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News : Bank Sohar Launches 'Al Khaas' Relationship Banking Service


Muscat, Oman, May 21, 2018 -- Bank Sohar has launched ‘Al Khaas’, a new relationship banking service that features an extensive range of customised and specially designed features and facilities with a focus on personalised service experience through dedicated relationship managers, wealth advisers, exclusive banking centres, dedicated call centre, superior benefits, prize draws, rewards, and much more.

Al Khaas Relationship Banking is a value proposition specially designed by Bank Sohar to cater to the needs of its HNI customers by offering them a differentiated banking experience. Al Khaas customers can enjoy  access to dedicated and highly qualified relationship manages in all its 31 branches across Oman. Al Khaas customers have dedicated service centres in selected large branches currently with plans to further expand the network across the Sultanate.

Marking the official launch of Al Khaas, Sasi Kumar, acting CEO of Bank Sohar, said, "In this year aptly named the ‘Year of You’ we are determined to deliver unique products and services with a firm vision focused on elevating banking experience of our valued customers. To this end, the bank has worked tirelessly to provide an experience that exceeds the highest expectations with a robust commitment to banking excellence. From expert investment advice to personalisation on an exclusive range of products and preferential services, we are positioning ourselves as partners with our valued customers enabling them to attain their financial aspirations."

Rajeev Arora, DGM and head of Retail Banking at Bank Sohar, said, "We are proud to announce Al Khaas as a unique value proposition to our HNI customers further fulfilling our promise to our customers as the ‘Year of You’. This step truly reflects our vision to become a one-stop financial super mall having boutiques of products and services across various segments, each with a unique set of propositions. By continuously engaging and understanding our customers’ lifestyle, we aligned Al Khaas’ offering to their ambitions and visions, and we will continue on our strategy to keep enhancing and add value to their banking experience with Bank Sohar."

With the aim of making Al Khaas’s unique value proposition available to a larger population, and leveraging on understanding the unique banking requirements of a growing customer base, Bank Sohar has devised three categories under Al Khaas; namely Al Khaas Plus, Al Khaas Premium and Al Khaas Supreme, all promising outstanding tailor-made features and services. Each subcategory provides its own set of unique selling propositions for the client fulfilling their respective financial requirements and meeting their aspirations.


Posted by Veronica Silva Cusi, news correspondent

About Bank Sohar:
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