News : Banks Hire More ‘Customer Centric' Staff
Auckland, New Zealand, May 1, 2015 -- Banks have significantly increased their customer service staff numbers in past year according to Seek's latest Employment Market Report.
The report shows the number of "customer centric" jobs advertised in the banking and financial services sector was up 52 per cent in the year to March 2015.
The sector recorded recorded the strongest growth of all industries, driven by new jobs in Auckland and Canterbury.
But Massey University banking expert professor David Tripe said the data also depended on the definition of the roles in the report were.
The report's finding did not align with his expectations of the industry given the growth in internet banking.
"The trend over time should be that in face-to-face people, their numbers should decrease," Tripe said.
One of the only reasons he could see for the increase in jobs would be if a significant number of those roles were for call centre staff or telesales and not actually in bank branches, he said.
BNZ director of people and communications Annie Brown said the bank had seen huge customer uptake of digital banking.
"However it's important to note that customers are utilising digital channels to complement person to person interaction.
Nationally, new jobs across all industries were up 4.2 per cent in March this year compared to the same time last year.
Wellington experienced the strongest growth with a 3.7 per cent month on month increase followed by Canterbury with a 3.5 per cent increase.
Auckland remained unchanged but stable.
BNZ senior economist Craig Ebert said the local labour market was benefiting from increased economic confidence.
"New Zealand's job growth has been exceptionally strong for a couple of years now and this is continuing by the look of employment intentions of firms, which are as strong as overall business confidence itself."
Posted by Veronica Silva Cusi, news correspondent
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Published: Monday, May 4, 2015