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News : BCBG MAX AZRIA GROUP Looks to Qubit’s Data-driven Customer Experience Platform
Dallas, TX & New York, NY, USA, Sept 27, 2016 -- BCBG MAX AZRIA GROUP, LLC sought to create the same high quality shopping experience online that they provide in-store. Realizing they faced challenges, one being the extremely competitive fashion retail market, BCBG decided to take a different approach – one that would allow the global brand to create more personalized, self-service experiences and also execute more cost-effective agile merchandising strategies. BCBG turned to Qubit, which provides a data-driven customer experience platform, to collaborate with the retailer's agency, PixelMEDIA, which focuses on helping lifestyle brands launch, manage and grow their eCommerce channels through highly personalized online shopping experiences.
"After more than 27 years of providing high quality on-trend clothing, we plan on continuing this commitment to our existing customers, while appealing to a new generation of shoppers who are more accustomed to buying products online," said Nathan Dierks, director of web operations at BCBGMAXAZRIAGROUP. "We knew that one of our biggest challenges would be creating a personalized shopping experience that sets us apart in the crowded fashion retail market, especially when the market has been so promotion-heavy."
"Analytics without action is torture. Qubit gives us the tools to not only see our customer but to reach out to them and take action," added Dierks.
"We couldn’t be happier at the work we’ve done with Qubit for BCBG," said Thomas Obrey, co-founder and CTO at PixelMEDIA. "We were able to easily integrate the Qubit platform into BCBG’s existing Demandware infrastructure and are pretty amazed at the speed to ROI. The Qubit platform paid for itself within the first few weeks."
"Qubit and PixelMEDIA did a fantastic job of understanding our vision and then delivering a robust integration quickly," said Dierks. "In the race to ROI, we were done in a few months which gave us breathing room to work together on the big ideas that will set us apart from the competition."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Back To The Basics
More Editorial From Qubit
Qubit introduced the industry’s first data-driven customer experience platform. Built around the needs of omnichannel businesses, Qubit’s technology integrates analytics, segmentation, A/B testing and web personalization to form a golden record of each customer across a brand’s digital touchpoints. These critical insights enable businesses to continuously optimize their operations to meet the evolving and real-time needs of their customers. Qubit is trusted by ecommerce leaders including Jimmy Choo, Travelex, Staples and Emirates.
Published: Tuesday, October 4, 2016