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News : Bharti Airtel Opens Up Network Information to Customer via Online Interface
New Delhi, India, June 14, 2016 -- Bharti Airtel, an Indian telecom carrier said that it has opened up its entire mobile network information to its customers through an interactive online interface, called Open Network, under Project Leap, its national network transformation initiative.
The new initiative will be supported by a 360 degree advertising campaign, conceptualized by Taproot-Dentsu.
The new interface, which uses geospatial tools and other technologies for accurate reporting of network coverage, will display Airtel's mobile network coverage or signal strength across India in addition to network site deployment status.
"Open Network is a paradigm shift in the way we engage with our customers. With this initiative, we are establishing complete transparency with regards to our mobile network and opening ourselves to customer scrutiny and feedback," Gopal Vittal, MD & CEO (India and South Asia), Bharti Airtel said.
"Today, getting permissions to put up a network site is perhaps the biggest challenge in delivering a seamless experience to customers. We hope customers will actively come forward and help us make our network better," he said.
The interface will allow customers to check if the Airtel mobile network in an area is excellent, good, moderate or non-existent, along with the status of corresponding sites serving the area - existing, required, being upgraded or forcibly shut down.
The new interface, which will be available online starting tomorrow, will also allow customers to report their network related issues in an easy fashion.
In addition, customers can also contact the Airtel call centre or walk into any of the Airtel Flagship Stores across the country to report their network related issues, the company said in a statement.
All Airtel call centres and flagship stores have been specially equipped with solutions based on the new interface to respond to network related issues.
"I also want to thank the Hon'ble Telecom Minister for his proactive approach towards addressing the misplaced concerns around mobile radiation and supporting the industry's requirement for site locations," Vittal added.
Posted by Veronica Silva Cusi, news correspondent
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Bharti Enterprises is an Indian business conglomerate headquartered in New Delhi, India. It was founded in 1976 by Sunil Bharti Mittal and it operates in 20 countries across Asia and Africa.
Published: Wednesday, June 15, 2016