News : Billabong Pins Online Retail Hopes on New NetSuite Platform
Queensland, Australia, July 23, 2015 -- Australian retailer Billabong has its fingers crossed that a new omni-channel platform based on NetSuite technology will allow it to overcome the challenge of disparate data and siloed processes and gain a single view of the customer.
The clothing company recently revealed it had signed up to roll out NetSuite's cloud-based financial, ERP and commerce software globally to support a real-time, omni-channel approach to its sales.
The technology will provide a real-time flow of customer, order and inventory information across all sales channels and better utilisation of inventory, the company said in May. It will also centralise monitoring and management of Billabong's many global websites.
The global company is currently running three different ERP systems, different email and warehouse systems, and different ecommerce platforms.
The NetSuite transition will allow Billabong to "regain full ownership of our ecommerce sites" and "implement a true omni-channel platform that will create a seamless and superior experience anywhere our consumers choose to shop," according to CEO Neil Fiske.
The rollout's first phase will run until September, taking in a few stores at a time. It is expected that Australia will be fully migrated onto the new platform by next April.
Posted by Veronica Silva Cusi, news correspondent
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About Netsuite, INC.:
NetSuite enables companies to manage all key business operations in a single, integrated system, which includes CRM, order management and fulfillment, inventory management, finance, ecommerce and Web site management. NetSuite is delivered as an on-demand service. NetSuite''s patent-pending "real-time dashboard" technology provides an easy-to-use view into role-specific business information that is always up-to-date.
About Billabong :
Billabong International Limited is a surf company, primarily a clothing retailer that also produces accessories, like watches and backpacks and skateboard and snowboard products under other brand-names.
Published: Friday, July 24, 2015