News : Bionorica Selects Veeva CRM to Improve Commercial Execution Globally
Pleasanton, CA, USA, Nov 21, 2019 - Veeva Systems (NYSE:VEEV) announced that Bionorica SE, a German manufacturer of herbal medicines, has selected multichannel Veeva CRM to streamline business processes and improve customer interactions globally. The company has also adopted Veeva OpenData in Russia for reliable, complete customer data to help field teams deliver more focused interactions with healthcare professionals (HCPs).
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"We previously relied on multiple systems and needed a CRM solution that was quick to implement and easy to use. Veeva CRM gives us a proven industry application that we are able to deploy with speed to drive more efficient and effective engagement with HCPs and pharmacies," said Christian Kunzelmann, head of IT at Bionorica. "With Veeva CRM, we have a complete view of all customer touchpoints which enables us to be more nimble and deliver truly tailored customer engagement."
"In addition to our implementation of Veeva CRM, we selected Veeva OpenData in Russia to empower our teams with high quality customer data," said Thomas Hansch, head of global sales at Bionorica. "With Veeva OpenData, our sales force teams have real-time access to accurate customer information to target customers more effectively and improve commercial execution."
Posted by Veronica Silva Cusi, news correspondent
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About Veeva Systems:
Veeva Systems is focussed in cloud-based solutions for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has over 90 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San Francisco Bay Area, with offices in Philadelphia, Barcelona, Paris, Beijing, Shanghai, and Tokyo.
Published: Friday, November 22, 2019
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