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News : Blackbaud Acquires Attentive.ly
Charleston, SC, USA, July 12, 2016 -- Blackbaud, (NASDAQ: BLKB), a provider of software and services for the global philanthropic community, announced it has acquired Attentive.ly, a company that allows organizations to conduct social listening, identify key influencers and drive engagement.
"The acquisition of Attentive.ly will dramatically accelerate Blackbaud’s ability to integrate critical social media capabilities into our portfolio of solutions while putting new innovation in the hands of customers," said Blackbaud President and CEO Mike Gianoni. "This addition complements our vision to offer customers even more effective engagement pathways with their supporters through strategic social, mobile and other digital campaigns."
Blackbaud plans to more deeply integrate Attentive.ly’s capabilities into the version of Luminate Online and intends to pursue other opportunities to leverage functionality across its broader portfolio over time. Once deeply integrated, Attentive.ly will activate an advanced level of social listening for Blackbaud customers; helping them organically grow campaigns while providing a new level of service and community to supporters.
"We couldn’t be more thrilled about the opportunity this acquisition creates for Attentive.ly to further fuel the rapid innovation already taking place within Blackbaud," said Lemieux. "We’ll be able to put powerful social engagement and advocacy tools into the hands of more nonprofits—faster and with increased value—which will translate to bigger outcomes across the entire social good movement."
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From Blackbaud
Blackbaud is a global provider of software and related services designed specifically for nonprofit organizations. Over the past 25 years, Blackbaud has achieved success by providing new technology solutions that help nonprofits meet their most critical challenges. Today, approximately 13,000 organizations rely on the company to help them raise money, manage their finances, improve operational effectiveness, and leverage the power of the Internet.
Published: Wednesday, July 13, 2016