News : Blackbaud’s Altru Now Offers the Power of Enabled Analytics
Charleston, S.C. (January 21, 2016) -- Blackbaud, Inc. (NASDAQ: BLKB), a provider of software and services for the global philanthropic community, announced that arts and cultural organizations now have the opportunity to access the power of ResearchPoint™, its cloud prospect research solution, directly within Altru(R), its cultural management solution. Embedded directly within the solution, ResearchPoint can be enabled, giving users an experience to enhance their prospect management activities alongside their patron and donor management.
Altru is a cloud solution that helps arts and cultural organizations consolidate admissions, membership, fundraising, merchandise, marketing and more, giving users a comprehensive view of their supporters.
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"Blackbaud has been partnering with arts and cultural organizations for over 30 years, and designed Altru specifically for this market. One important benefit of being an Altru client is access to Blackbaud’s full suite of innovative software and services, and bringing ResearchPoint to our Altru clients is a perfect example of that," said Kevin Knight, Blackbaud’s senior vice president and general manager, Arts & Cultural.
Posted by Laura Collins, Editorial Management
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