#contactcenterworld, @salesforce

Oakland, CA and San Francisco, CA, USA, Sept. 13, 2023 - Blue Shield of California and Salesforce (NYSE: CRM), announced an expanded collaboration to meet members' need for unified experiences by leveraging the agility and breadth of the Salesforce platform. With its adoption of Salesforce Health Cloud, Blue Shield of California will be able to expand and scale more in-depth care management services to its members, promoting higher quality care. Additionally with Salesforce, Blue Shield is bringing together a consistent enrollment experience for employers and brokers to reduce the processing time for benefits administration from 24 hours to just five minutes.

"Our goal is to improve how we engage with and care for our members across their interactions with Blue Shield of California and we now have a platform approach that allows us to create unified member experiences," said Bill Giard, Vice President of Enterprise Architecture and Health Innovation at Blue Shield of California. "Salesforce's scalable, integrated technology allows us to understand our members better, bringing Blue Shield's reimagined care experience to life."

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"With a growing member base and increasingly complex medical cases, Blue Shield of California needs a holistic, unified view of its members to customize care plans and address health challenges across every step of its care journey. We're thrilled to help Blue Shield create a more nimble, integrated care management platform to unify member data across multiple sources and collaboratively identify goals and interventions to have better outcomes and lower costs," said Amit Khanna, Senior Vice President and General Manager, Health and Life Sciences at Salesforce.

"Care Connect allows Blue Shield's clinical care teams to better understand our members and provide holistic care support through a new, integrated source of truth. This game-changing technology has helped us reimagine how to provide personalized and simplified healthcare experiences for our members," said Tracy Alvarez, Vice President of Medical Care Solutions at Blue Shield of California.

KPMG played a key role in the strategic direction of Care Connect and the integration of data sources from across Blue Shield to support care management for member populations.

"Collaborating with Blue Shield of California and Salesforce enabled the team to build a truly innovative platform, elevating the member care experience through Care Connect," said Paul Hencoski, Healthcare and Government Solutions Practice Leader at KPMG. "By leveraging authorized data, unique insights, and industry expertise, we can inform client strategies and help build solutions that improve healthcare access. Supporting Blue Shield in transforming the future of care in California represents a core focus and commitment for our team."

#contactcenterworld, @salesforce

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com