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New York, NY, USA, Jan, 2019 -- TransPerfect, a provider of language services and technology solutions for global business, announced a renewal of its agreement with children’s clothing retailer, Boboli, to provide translated content and site maintenance for its e-commerce websites in three languages.

Boboli sought a language partner to help ensure the localization accuracy of existing web content and translate their 2018 online retail catalog. They chose TransPerfect in part for its "Brand Captain" program, which enabled Boboli to have fashion and retail industry experts on staff who were responsible solely for brand management throughout the localization process. An integral part of the strategy is leveraging cost savings through translation memory systems while increasing traffic and conversion rates by welcoming a more global audience.

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"We’re thrilled to partner with TransPerfect on this new journey of globalizing our web presence and enhancing our multilingual communications," said Sandra Zárate, Digital Manager at Boboli. "TransPerfect’s Brand Captain program and language technology tools are reliable, efficient, and strategically important solutions that will allow us to expand into new markets."

Phil Shawe, President and CEO of TransPerfect, commented, "For over 35 years, Boboli has been outfitting children in fun and stylish clothing. We’re proud to be providing solutions that increase internal productivity, enhance customer satisfaction, and aid Boboli in achieving their global sales objectives."

#contactcenterworld, @transperfect

Posted by Veronica Silva Cusi, news correspondent
Source: TransPerfect