News : Books-A-Million Selects Service Management Group to Advance Employee and Customer Engagement Program
Kansas City, MO, USA, Oct, 2018 -- Service Management Group (SMG), a global customer experience, employee engagement and brand research partner, has announced a partnership with book retailer Books-A-Million. Deploying SMG's employee engagement and customer experience solutions, Books-A-Million is amplifying listening and engagement to drive business results.
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"As we looked to advance our business, it was apparent we needed not only a robust technology platform but also an engaged partner that would take the time to understand our business, our employees and our customers," said Misty Fontenot, Books-A-Million SVP of Store Operations. "Following a longstanding relationship with a customer experience technology provider, what really stood out about SMG was its unique ability to provide both technology and insights."
"In combination with our robust technology offering, our dedicated research team is helping Books-A-Million identify key drivers for both employees and customers," said Ken White, SMG Chief Client Officer. "We believe these actionable insights will improve employee engagement and the customer experience, resulting in increased organic growth."
Posted by Veronica Silva Cusi, news correspondent
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SMG (Service Management Group) partners with more than 500 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster, and outperform the competition. Strategic solutions include omniCXTM, Brand Research, and Employee Engagement. SMG evaluates 250 million surveys annually, across 130 countries.
Published: Monday, October 22, 2018
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