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News : Bpm'online Named Among the World's Top 10 CRM Vendors in Latest Ovum CRM Decision Matrix
Boston, MA, USA, April 7, 2016 -- Bpm'online, whose process-driven CRM for marketing, sales and service helps organizations win more customers, has been included in the Ovum Decision Matrix: Selecting a Customer Relationship Management Solution, 2016-17 report.
Ovum Decision Matrix: Selecting a Customer Relationship Management Solution, 2016-17 included more than 300 features for technology assessment, as well as, covered aspects such as vendor's maturity, interoperability, scalability, innovation, market impact, and others. To be included in the report, vendors were required to offer solutions that span the whole CRM lifecycle and provide the benefits of an integrated platform which includes three main disciplines -- sales force automation, marketing campaign management, and customer service and support. Ovum Decision Matrix is designed to help enterprises reduce the risk of selecting the wrong platform and improve their understanding of the potential fit of each of reviewed CRM applications.
After evaluating CRM applications from the top 10 global CRM vendors, Ovum has ranked bpm'online as a major "Market Challenger" with great market potential. Bpm'online has been recognized for its process-centric approach to CRM and a highly intuitive platform which supports processes that span sales, marketing and service. Out-of-the-box best-practice processes in bpm'online help firms deploy the system rapidly and effectively.
"We are honored to be included among the top 10 global CRM vendors in the Ovum Decision Matrix report. This recognition speaks to our ability to deliver best-of-breed solutions that enable businesses to manage the complete customer journey and maintain the highest level of the customer loyalty," noted Katherine Kostereva, CEO and Managing Partner at bpm'online.
Posted by Veronica Silva Cusi, news correspondent
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Bpm’online is a vendor of process-driven cloud software for sales, marketing, and service automation. The beauty and the core value of bpm’online products are out-of-the-box processes that guide users through the most effective actions to boost results. Users love bpm’online’s engaging interface with social look and feel, free from redundant information that keeps them focused on what’s relevant. Today, the company employs 500+ experts and serves over 6,000 customers worldwide.
Ovum, the analyst and consulting company, is an advisor on telecoms, software and IT services. Resolutely independent, Ovum advises large corporates, IT and software vendors, IT service providers, telecoms operators, regulators, service providers and equipment suppliers. It analyses the commercial impact of technology and market changes and has a real strength in advising on the developments where telecoms, software and IT services interact.
Published: Friday, April 8, 2016