News : Bpm'online Recognized in Gartner's 2016 MQ for CRM Lead Management
Boston, MA, USA, Sept 15, 2016 -- Bpm'online has been included in the September 2016 Gartner Magic Quadrant for CRM Lead Management based on its completeness of vision and ability to execute.
According to Gartner, "the market for CRM lead management applications continues to grow, evolve and mature… CRM lead management integrates business process and technology to close the loop between marketing and sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management… This Magic Quadrant evaluates 17 providers to help IT leaders find the right choice for their company, in collaboration with marketing, sales and digital commerce leaders."
Bpm'online believes its recognition in this year's Magic Quadrant for CRM Lead Management is based on its unique offering -- process-driven CRM designed to align marketing, sales and service on a single platform.
"We are proud to be included in Gartner's latest Magic Quadrant for CRM Lead Management with our unique process-driven CRM. We believe this recognition is a further validation of our position as a provider of top notch marketing automation tools with advanced lead management capabilities," said Katherine Kostereva, CEO and Managing Partner at bpm'online. "In addition, one of the biggest values bpm'online customers get is an opportunity to align marketing, sales and service on a single platform. This approach enables bpm'online clients to nimbly manage a complete customer journey, ensuring a true connection between key business operations."
Posted by Veronica Silva Cusi, news correspondent
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Bpm’online is a vendor of process-driven cloud software for sales, marketing, and service automation. The beauty and the core value of bpm’online products are out-of-the-box processes that guide users through the most effective actions to boost results. Users love bpm’online’s engaging interface with social look and feel, free from redundant information that keeps them focused on what’s relevant. Today, the company employs 500+ experts and serves over 6,000 customers worldwide.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Wednesday, September 21, 2016