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News : BPO Appoints Sagufta as Executive Director


Suva, Fiji, May, 2021 -- Sagufta Janif has been appointed the executive director of Business Process Outsourcing (BPO) Council of Fiji.

According to a statement from the council president Carol Watkins, Ms Janif will work with Government, members of the council, the board, Market Development Facility, Fiji Commerce and Employers Federation and other stakeholders to develop the industry and create awareness for outsourcing from Fiji on the global stage.

"The BPO Council of Fiji would like to acknowledge the support of the Market Development Facility to make this position possible as well as their support for other programs which are currently being run to create awareness for the industry and to assist members with growing their businesses," she said.

Ms Janif was stated to be a social impact entrepreneur, a Commonwealth youth award winner.

She also holds a Certified Practising Marketer (CPM) status from the Australian Marketing Institute.

Her expertise are in strategic management, operations management, marketing, communications and enterprise development.

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Ms Janif brings in a wealth of knowledge as well as global networks and exposure, and was passionate about creating employment opportunities for the people of Fiji.

Ms Janif’s plans for the council were to create visibility for the council and promote it as an upcoming industry which had the potential to create employment as well as was strategically aligned to Fiji’s economic recovery plans.

"Even during the pandemic crisis some of our members are actively recruiting people; this clearly shows opportunities this industry presents," she said.

"This industry has the potential to create jobs and we need to place focus on this industry by giving it local and international exposure and with my role as the executive director I hope to create this visibility.

"We also need to realise that this industry gives international exposure and international work experience so the young people (who are 90 per cent of the labour force for most of our members) get global experience from the beginning of their careers, you can now imagine their future potential.

"And this is something I am passionate about. I want young people to have an employment or access to income generating opportunities."

Ms Janif said part of her role was to also work with the BPO council members to raise their concerns and work alongside the Government and ministries to address these concerns to create a conducive ecosystem for BPO industry’s growth.

"So part of my role is to advocate for policy implementation and policy changes when it comes to creating a sustainable environment for the BPO industry.

"As this is a newly-established role, I have been assigned to set the strategic direction of the council. I will be working together with our stakeholders and members to set a direction and put in place strategies and plans that will enable growth in terms of new investments, getting new clients for the members, getting new members, who are in the BPO industry, to join the council giving visibility to the services provided by our members sharing our success stories and actively networking with potential local and international partners and stakeholders."

She hoped to ensure they capitalise on digital marketing and build a digital presence for the council, the industry and its members.

"My background in marketing and communications is strongly aligned with this point and I hope to bring in creative and innovative ideas and concepts to increase our visibility and presence.

"I will also be helping the council with acquiring quality certifications, access funding opportunities and also implementing plans for accredited contact centre education programs."


Posted by Veronica Silva Cusi, news correspondent

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