News : Brandt International to Invest to Grow BPO Business
Kuala Lumpur, Malaysia, Jan 29, 2015 -- Brandt International Sdn Bhd said it will be investing over the next three years.
Currently, the company runs its Malaysian BPO operations from its office in Bangsar South, Kuala Lumpur, which has a capacity of 65 seats.
By the end of the first half of this year, it will expand its BPO business with a new site in Nusajaya, Johor that will have an initial capacity of 100 seats, but which can scale up to 500 seats.
"The investment includes infrastructure, as well as human resources. We are very optimistic about the market and the business," Brandt International chief executive officer Munirah Looi told a media briefing in Kuala Lumpur on January 28.
Besides Malaysia, the company also has about 3,500 seats in Jakarta. "Overall, in terms of our capacity, we are seeing more than 65 per cent of our seats filled up. We expect all our seats to be filled up over the next few years," she added.
Citing statistics by the Asia Pacific Research Group for 2015 to 2017, she said call centre operations in Malaysia are expected to enjoy single-digit growth, while the number of global business processes being managed from Malaysia is expected to see double-digit growth, during this period.
Munirah, a Digital News Asia Digerati50, was speaking to the media during a briefing announcing Brandt International’s collaboration with US tech provider Cisco Systems Inc and Chennai-headquartered contact centre management technology solutions provider Servion Global Solutions Ltd.
"The platform provided by Cisco is virtual — it means regardless where you are situated, I can extend the licence to where it is required. The capability of the Cisco solution is that I can be anywhere, all I need to do is to switch it on," she added.
Posted by Veronica Silva Cusi, news correspondent
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Brandt International is a specialist in business transformation consulting and outsourcing company focused on enabling clients to positively transform their customer strategy and operations through improving the quality, performance and efficiency of the approach and people to deliver an improved customer experience.
Published: Monday, February 2, 2015