New York, NY, USA, June, 2023 - Braze (Nasdaq: BRZE), a comprehensive customer engagement platform that powers interactions between consumers and the brands they love, announced the successful completion of its previously announced acquisition of North Star, its exclusive reseller in Australia and New Zealand (ANZ). Moving forward the entity will do business as Braze Australia.
North Star became a Braze reseller in 2016, providing sales, onboarding, and customer success operations in the ANZ market for customers such as Canva and KFC Australia. The Braze Australia team will continue to provide these services to customers, while providing a direct market presence in the region and local market expertise from the former North Star team.
"We are thrilled to officially welcome the North Star team to Braze as they seamlessly transition into being Braze Australia and continue to build the modern customer engagement community in Australia and New Zealand," said Bill Magnuson, Cofounder and CEO of Braze. "Moving forward, Braze Australia will be able to provide more streamlined customer success, support, and services to both new and existing customers in the region, and we look forward to helping even more leading brands in ANZ to build meaningful and relevant customer relationships."
Posted by Veronica Silva Cusi, news correspondent
Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today's mobile-first world and tomorrow's ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren't built for today's on-demand, always-connected customer.
Published: Monday, June 5, 2023
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