New York, NY, USA, March 18, 2019 -- Braze, a global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, announced the hiring of Warrick Godfrey as VP of Industry Solutions. Warrick Godfrey will lead the charge for the company's industry-focused approach, using the Braze platform to deepen customer engagement and ROI at a time of rapid change in consumer behavior, marketing channels, and the competitive landscape.
Prior to joining Braze, Godfrey was a senior leader in the Middle East's leading marketplace, Souq.com which was acquired by Amazon in 2017. There he led regional marketing for the Middle East and North Africa region. He brings over 15 years experience to the company, grounded in digital marketing, mobile, and eCommerce technology from Amazon, Namshi, and Facebook.
"As we transition into the next chapter for Braze, we're further capitalizing on the successes and developments we've made in industries such as retail, eCommerce, entertainment, and travel to deliver innovative capabilities that enable brands to stay ahead of rapidly evolving customer expectations," said Dan Head, Chief Revenue Officer at Braze. "Warrick is the right choice to champion our foray into providing industry-specific solutions at scale. His hands-on experience growing Souq & Amazon MENA's standard-setting business will be invaluable as we look to further develop the specific capabilities demanded by each distinct market sector."
Posted by Veronica Silva Cusi, news correspondent
Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today's mobile-first world and tomorrow's ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren't built for today's on-demand, always-connected customer.
Published: Thursday, March 21, 2019