New York, NY, USA, Mar 28, 2022 -- Braze (Nasdaq: BRZE), a comprehensive customer engagement platform that powers interactions between consumers and the brands they love, announced a series of new products and enhancements called Braze for Commerce, aimed at allowing retail and eCommerce marketers to increase sales through highly personalized campaigns driven by first-party data.
Today, retailers face the acceleration of hybrid shopping behaviors, heightened customer expectations, and a privacy-driven shift towards first-party data. Recent Braze research found that 90% of retail and eCommerce brands expect to increase marketing budgets partially in response to third-party cookie deprecation and recent privacy-related changes, such as iOS 15 which allows users to have more control over what information reaches them. While this presents a big challenge, it also provides brands with an opportunity to rethink what data matters. In the absence of third-party data, marketers need to continuously experiment to uncover deep customer preferences and deliver personalized, relevant experiences across all consumer touchpoints and channels.
As part of Braze for Commerce, Braze is unveiling a new product and significant enhancements to others, all aimed at helping marketers create impactful, personalized campaigns faster than ever.
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"As an omni-channel retail brand, customer communication and digital presence is critical to both growth and retention," said Georgia Price, Director, Digital and CRM at Pressed. "Braze has played a key role in our customer engagement strategies as we’ve seen a 10% increase in engagement and almost 40% increase in open rates year over year since onboarding with Braze. We're excited about the personalization potential the new Braze for Commerce offerings will provide."
"At the core of Shopify’s Ecosystem is our community of developers who give merchants access to critical commerce technology," said Fatima Yusuf, Director of Commercial at Shopify. "We're happy to welcome Braze to the Shopify App Store, bringing its insight and experience in customer engagement to Shopify’s millions of merchants."
"Retail brands must reimagine traditional shopping experiences," said Kevin Wang, Senior Vice President, Product at Braze. "Our portfolio of retail and eCommerce solutions helps retailers unlock the full potential of their first-party data, delivering contextually relevant experiences that empower shoppers to quickly find and buy what they need, when they need it, from wherever they are. Braze for Commerce combines turnkey eCommerce integrations with the flexibility to orchestrate retail journeys across an array of native channels, allowing customers to create new and effective buying experiences."
Posted by Veronica Silva Cusi, news correspondent
Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today's mobile-first world and tomorrow's ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren't built for today's on-demand, always-connected customer.
Published: Tuesday, March 29, 2022
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