New York, NY, USA, Jan. 21, 2020 -- Braze, a customer engagement platform, announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty. These include updates to Braze's automated decision making Intelligence Suite as well the introduction of Braze Predictive Suite, a new lineup of tools which will help brands increase retention using machine learning.
New AI and Machine Learning Features to Support Personalized Actions
The introduction of the Braze Predictive Suite and updates to the Braze Intelligence Suite help marketers gain insight and prompt easier and quicker personalized actions. The first model designed to predict customer churn is set to become available in February 2020.
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Further, in an effort to create greater cohesion and pave the way for new AI and machine learning feature sets, Braze has refreshed its Intelligence Suite, which leverages automated decision making. Namely, Intelligent Timing, which enables marketers to send messages to customers when they're most likely to engage, has been reconfigured to provide more ease and greater control over campaigns.
"We're already in the age of automation, but AI and machine learning can still be perceived as cumbersome and difficult to figure out," said Kevin Wang, vice president of product at Braze. "With Braze's new Predictive Suite and streamlined Intelligence Suite, we're aiming to provide brands a platform that is both effective and easy to use, and in turn, brands will add more value with each customer interaction and campaign they create in their regular workflow."
"We're excited to work with Braze on a customer churn prediction feature that allows us to re-engage users that are likely to fall off," said Hector Bragado Fernandez, lifecycle marketing manager at Lumos Lab. "The results of our first round of testing have shown that we can boost retention, and we are eager to roll this out more broadly to realize the feature's full potential."
Posted by Veronica Silva Cusi, news correspondent
Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today's mobile-first world and tomorrow's ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren't built for today's on-demand, always-connected customer.
Published: Wednesday, January 22, 2020
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