New York, NY, USA, July 17, 2018 -- Braze (formerly Appboy), a global customer engagement platform, has been recognized as a Leader in Gartner's inaugural 2018 "Magic Quadrant for Mobile Marketing Platforms" research report with the highest placement on the ability to execute axis in the entire Magic Quadrant.
According to the report, "Mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimize engagements at any touchpoint." The report further states, "Consumer demand for mobile engagements creates new, identifiable and predictable moments of opportunity. Sophisticated marketers are capitalizing on them. According to Gartner, mature multichannel marketers apply 22% of their channel marketing budget toward mobile marketing, while less mature marketers apply just 12%."2
"We believe that our Leader position in the Gartner Magic Quadrant for Mobile Marketing Platforms is a testament to our purpose-built product and its ability to uniquely manage the complete customer lifecycle with just-in-time personalization capabilities," said Bill Magnuson, CEO and Cofounder of Braze. "This recognition, we feel, is further evidence that a modern mobile-first approach to cross-channel engagement drives transformative business results and better brand-customer relationships."
Posted by Veronica Silva Cusi, news correspondent
Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today's mobile-first world and tomorrow's ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren't built for today's on-demand, always-connected customer.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Thursday, July 19, 2018
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