#contactcenterworld, @braze, @Gartner_inc
New York, NY, USA, Oct 2, 2023 - Braze (Nasdaq: BRZE), a comprehensive customer engagement platform that powers interactions between consumers and the brands they love, announced that it has been positioned by Gartner(R) as a Leader in the 2023 Magic Quadrant for Multichannel Marketing Hubs. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.
"We feel this recognition demonstrates both our leadership in defining the future of customer engagement, and consistent execution against our long-term vision for the space," said Bill Magnuson, Co-founder and CEO of Braze. "Aided by our partners and customer community, the Braze platform continues to deliver tremendous return on investment to global companies of all sizes. We're excited to continue working with this incredible community of marketers and customer engagement professionals as they utilize Braze to evolve their customer engagement practices, delivering better experiences to their customers and driving better outcomes for their business along the way."
Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.
Posted by Veronica Silva Cusi, news correspondent
Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today's mobile-first world and tomorrow's ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren't built for today's on-demand, always-connected customer.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Tuesday, October 3, 2023
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