News : Braze Partners with Snowflake
New York, NY, USA, June 4, 2019 -- Braze, a global customer engagement platform, and Snowflake, the data warehouse built for the cloud, announced a partnership that will provide marketers with improved data agility and customer engagement benchmarks. Braze and Snowflake customers can now join multiple sources of data via Snowflake Secure Data Sharing, giving brands the ability to examine customer engagement data across their ecosystem. In addition, Braze is launching Braze Benchmarks, a new, interactive data tool powered by the Snowflake Data Exchange that gives any marketer access to customer engagement benchmarks.
"When we started using Snowflake, we realized the benefits of the company's unique architecture through superior time-to-value, scale, and security," said Jon Hyman, cofounder and CTO of Braze. "We quickly saw two immediate opportunities to work together: we could provide a turnkey business intelligence solution for our customers, and we could help our customers benchmark their engagement performance against their industry."
"Data is the lifeblood of Braze's business, as their customers need to have access to huge datasets in order to build compelling experiences," said Justin Langseth, vice president of data sharing business development at Snowflake. "It's been exciting to work with Braze as a customer and now as a partner. We are thrilled that our efforts will result in better experiences for leading global brands."
Posted by Veronica Silva Cusi, news correspondent
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Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today's mobile-first world and tomorrow's ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren't built for today's on-demand, always-connected customer.
Published: Wednesday, June 5, 2019
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