#contactcenterworld, @braze
New York, NY, USA, Apr, 2023- Braze (Nasdaq: BRZE), a customer engagement platform that powers interactions between consumers and the brands they love, announced that it has entered into a definitive agreement to acquire North Star, its exclusive reseller in Australia and New Zealand (ANZ). The transaction is expected to close in the second quarter of FY24.
North Star has been a Braze reseller since 2016, providing sales, onboarding, and customer success operations in the ANZ market for customers such as Canva and KFC Australia. The transaction will provide Braze with a direct market presence in the region, along with local market expertise from the North Star team.
"We are thrilled to officially be joining the Braze team, and look forward to continuing to help ANZ brands realize the promise of customer engagement with the Braze platform," said Lewis Barnes, a co-founder of North Star who will serve as the Senior Director of Customer Success for ANZ at Braze.
"We believe our teams will be able to drive revenue even more effectively with direct access to everything that a company of Braze’s scale and maturity offers, including best-in-class systems, robust enablement and training programs, and a mature marketing organization," said Christopher Fennell, a co-founder of North Star who will serve as the Area Vice President for ANZ at Braze.
"North Star has had immense success building the modern customer engagement community in Australia and New Zealand with Braze, and we’re excited to combine our go-to-market operations to drive greater efficiency and enhance our market presence as a single entity," said Bill Magnuson, Cofounder and CEO of Braze.
Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com
About Braze:
Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today's mobile-first world and tomorrow's ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren't built for today's on-demand, always-connected customer.
Published: Tuesday, April 4, 2023
LOGIN WITH YOUR CONTACTCENTERWORLD.COM ACCOUNT
I am checking out all the amazing and daily updated content on ContactCenterWorld.com and networking with professionals worldwide
Send To Friends Post On My Wall