News : Brierley+Partners Announces Mobile Partnership with Genesys
Dallas, TX, March 20, 2014 -- Brierley+Partners is proud to add Genesys among its mobility partners. The move will allow Brierley to offer its client base the robust suite of Genesys Mobile Marketing solutions. Brierley’s LoyaltyWare™ technology and strategic services will work in tandem with Genesys mobile solutions, enabling Brierley’s end-customers to enhance the impact of their loyalty and CRM programs in the mobile arena.
This partnership will further expand Brierley’s options in delivering Omni-Channel customer experiences. By combining the Genesys cloud-based Mobile Marketing capabilities with Brierley’s programs, Brierley will continue reshaping loyalty programs throughout the retail industry.
Jim Sturm, CEO and President of Brierley+Partners, added, "Partnering with Genesys offers us an excellent opportunity to continue mobilizing our loyalty and CRM programs with a proven industry leader. Combining the Genesys mobile marketing solution with Brierley’s loyalty and CRM strategies delivers the most innovative thinking in loyalty program design to our customers."
Posted by Veronica Silva Cusi, news correspondent
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Genesys is a provider of customer engagement and contact center solutions. With more than 3,000 customers in 80 countries, Genesys orchestrates more than 100 million customer interactions every day across the contact center and back office, helping companies deliver fast and optimal levels of customer service with a highly personalized cross-channel customer experience. Genesys also prioritizes the flow of work to back office personnel resulting from any customer interaction, internal workflow or business application, optimizing the performance and satisfaction of customer-facing employees across the enterprise.
Published: Friday, March 21, 2014