News : Bright House Networks Deploys NetCracker CRM Solution
Waltham, MA, USA, Feb 8, 2016 -- NetCracker Technology announced that Bright House Networks has deployed NetCracker’s eCommerce and CRM solutions to enhance the customer experience and deliver greater personalization through more effective and automated customer engagements.
Bright House Networks is providing simplicity and personalization with an eCommerce platform that enhances the ability for customers to self-manage their service requirements without the involvement of a customer support representative (CSR).
Bright House Networks provides digital TV, high-speed data, Ethernet and voice services to residential and commercial customers.
"Delivering a superior customer experience is one of our most important objectives. By deploying eCommerce and CRM platforms, we can take a new approach to improve efficiency while personalizing interactions with prospective and existing customers," said Jake Perlman, CIO, Bright House Networks. "NetCracker has been a great partner in helping us transition to next-generation systems in a pragmatic way that gives us new features that don’t require holistic change to our legacy platforms."
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The SMB CRM solution, which consists of NetCracker’s Order Entry, Customer Information, Product Information and Sales & Marketing Management offerings, improves sales process efficiency by automatically assigning leads, supporting 360-degree visibility into leads and providing guided sales process steps.
"We are thrilled to provide Bright House Networks with solutions and services that can enable the delivery of more personalized and simplified customer experience, which is in high demand in the cable market," said Sylvain Seignour, vice president, Global Sales, NetCracker. "We have been a partner with Bright House Networks for many years and we are happy to continue building this strategic relationship."
Posted by Veronica Silva Cusi, news correspondent
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About NetCracker Technology:
NetCracker Technology is the proven partner for cable operators and CSPs in enabling product innovation and bringing IT and networks into the next generation. The end-to-end NetCracker 10 solutions and services portfolio brings together comprehensive business and operations management offerings, big data analytics, service and network orchestration and virtual functions management onto a single cloud-enabled platform.
Published: Wednesday, February 10, 2016
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