News : BroadSoft and Snom Technology Introduce OPEX Model for Cloud UC Services
Gaithersburg, MD and Berlin, Germany June 22, 2016 -- BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication as a service (UCaaS) provider, launched an end-to-end OPEX-based UC offering. By transforming costs associated with IP phones and other UC endpoints from CAPEX to OPEX, BroadSoft’s BroadCloud(R) platform and UC-One(R) service can now be procured without upfront investments. This removes a significant adoption barrier for customers, and equips VARs and service providers with a compelling opportunity to capitalize on a German cloud UC market.
"This is an outstanding, no-risk opportunity for customers to acquire BroadSoft UC-One, and for channel partners to expand their potential market opportunities, recurring revenues and margins," said Marco Meier, regional vice president, sales - Germany and Eastern Europe, BroadSoft. "A cloud-based OPEX pay-as-you-grow model gives partners and their customers a scalable UC solution to meet their needs as they evolve."
"Total upfront endpoint costs can be an issue for BroadCloud UC-One subscribers, but transforming CAPEX cost into a complete OPEX model takes that adoption barrier away," said Nadahl Shocair, chief executive officer, Snom Technology AG. "Together with BroadSoft, as two of the major players in the German UC market, we are committed to growing our channel business by accelerating time-to-revenue for our partners."
Posted by Veronica Silva Cusi, news correspondent
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BroadSoft provides software that enables mobile, fixed-line, and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company's software, BroadWorks(R), enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.
snom technology AG develops and manufacturers Voice-over-IP (VoIP) telephones based on open standard for enterprise communications.
Published: Thursday, June 23, 2016