News : BT Partners with Manchester-based Purple to Offer Intelligent Wi-Fi for Business
London, England, Nov 25, 2019 - BT has announced a multi-year partnership with Purple, the Manchester-based providers in Wi-Fi analytics and engagement.
The partnership will see the incorporation of advanced customer engagement capabilities within BT Wi-Fi services early next year, enabling BT to provide businesses with a level of customer insight, tracking and analytics relating to footfall and user behaviour.
Purple provides companies with Guest WiFi Solutions, WiFi Analytics Solutions, WiFi Marketing Solutions and Wayfinding Technology.
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For BT, by providing a simple social Wi-Fi login journey for their customers, businesses will be able to better understand customer needs, as well as in-venue behaviour including frequency and duration of the visit. This additional insight will help BT’s Wi-Fi customers deliver tailored and targeted communications and better engage with their users, increasing customer satisfaction, loyalty, and footfall.
Bruce Cuthbert, Director Connectivity and Commercial Sport at BT, said:
"Our partnership with Purple will give businesses, and particularly those in the retail, on-trade, F&B and leisure sectors the opportunity to take their Wi-Fi service to the next level. These new features will help all manner of bricks and mortar businesses to connect with their customers in the online world and turn insight data into smarter marketing and profitable customer communications".
Gavin Wheldon, CEO Purple commented:
"We’re delighted to have agreed this partnership with BT. Bricks and mortar businesses are being placed under increasing pressure by digital businesses, and we look forward to working with BT and their customers to help take advantage of the insights available to them and ultimately engage with their own customers in a more meaningful and profitable way".
Posted by Veronica Silva Cusi, news correspondent
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BT is provider of communications services and solutions for everybody in the UK and for corporate customers in the rest of Europe, with global reach through partnerships. BT provides services for all UK customers, network services and solutions for communication companies, worldwide business solutions, internet services, and advanced research and technology.
About Purple Communications:
Purple Communications provides a high-quality video relay service (VRS) available from multiple platforms – TV, desktop, laptop, tablet and smartphone. VRS is a free service for deaf and hard-of-hearing customers who use sign language to communicate via video conference and a video interpreter (VI). The VI voices/relays the signed conversation in real-time to both deaf and hearing individuals.
Published: Wednesday, November 27, 2019
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