News : Bullhorn Positioned by Gartner in 2016 Magic Quadrant for Sales Force Automation
Boston, MA, USA, AUG 12, 2016 -- Bullhorn, the CRM company that helps customer-obsessed organizations transform their business relationships, announced that it has been positioned by Gartner, Inc. in the Niche Players’ quadrant of the Magic Quadrant for Sales Force Automation. The report evaluated 19 different software vendors on 15 criteria measuring their completeness of vision and ability to execute.
"We believe our inclusion and improved positioning in Gartner’s Magic Quadrant for Sales Force Automation is a reflection of the shift in the CRM industry as a whole," said Art Papas, Bullhorn’s founder and CEO. "A scalable, easy-to-use, powerful platform for sales force automation is table-stakes at this juncture. The CRM providers that are really shifting the conversation around CRM are those that are, literally, shifting conversations – capturing customer communication and leveraging predictive analytics and artificial intelligence to tell users something they could never have known about otherwise. The future of sales force automation is radical transparency for continual relationship insight."
To be included in this Magic Quadrant, a vendor must demonstrate that it has:
Shown proven ability to deliver account, contact, opportunity and activity management, as well as pipeline reporting and forecasting in three industries.
Made multiple releases with significant functional improvements during the past 18 months; a new or acquired offering from an established vendor in this market will also be considered if it can be validated with customers.
At least five new, named customers that have actively deployed SFA functionality during the past 12 months.
Demonstrated corporate business viability through business performance, new customer adoption and strategic partnerships over multiple years.
Posted by Veronica Silva Cusi, news correspondent
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Bullhorn creates cloud-based software solutions that help recruiters put the world to work. As the global market leader in staffing and recruiting software, our innovations power the operations of fast-growing start-ups up through the world’s largest staffing brands. Headquartered in Boston, with offices in St. Louis, Richmond, Vancouver, London, and Sydney, Bullhorn’s applicant tracking system, recruitment CRM, back office, and social recruiting products serve more than 10,000 clients representing nearly 350,000 users across 150 countries.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Monday, August 15, 2016