London, UK, Dec, 2018 -- Bupa UK has agreed to a four-year partnership with Kantar TNS to help develop its customer experience (CX) programme.
The contract will see the technology provider work across Bupa's insurance, health services, clinics and centres (including Bupa Cromwell Hospital), care services (care homes and retirement villages) and dental care businesses to develop customer feedback and engagement tools.
Drawing upon software provided by Kantar TNS' partner, Medallia, Bupa plans to use insights gathered from real-time data to continuously review and analyse customer responses.
"The health, care and wellbeing market is booming, with new entrants trying to grab a foothold in this dynamic sector. What sets operators apart, however, is their ability to provide a first-class customer experience," said Tim Pritchard, managing director of customer experience at Kantar TNS
"Bupa UK recognises this and has invested significantly to make sure it continues to lead the market. We look forward to working with the business in this next iteration of its customer experience programme, helping its teams to improve the way they track and respond to customer feedback - whether from patients, relatives, corporate subscribers or individual policy holders."
Posted by Veronica Silva Cusi, news correspondent
About Kantar TNS:
Kantar TNS is one of the world's largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer experience, we help our clients identify, optimise and activate the moments that matter to drive growth for their business. We are part of Kantar, one of the world's leading data, insight and consultancy companies.
Published: Tuesday, December 11, 2018
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