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News : Business.com Launches Lead Expansion and Nurturing Service
Carlsbad, Calif., Dec. 1, 2014 -- Business.com, announces a new lead expansion and nurturing service, LENS. LENS instantaneously targets those customers who express an interest in a product or service with advanced banner display campaigns and email nurturing to help our advertisers turn leads into sales. LENS creates a way for Business.com advertisers to increase lead velocity and conversion rates.
"For B2B marketers, it's a huge challenge to launch effective nurturing campaigns quickly, before the sales opportunity is lost," says Tony Uphoff, CEO of Business.com. "Providing our advertisers with the 1st party intention-based data and the technology to nurture leads via advanced display advertising and email campaigns is a huge void in the marketplace we are excited to fill," says Uphoff.
The Lead Expansion and Nurturing product is an extension to the company's current Sales Ready Lead product and just one of the suite of digital marketing solutions offered by Business.com.
Posted by Veronica Silva Cusi, news correspondent
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Business.com is a business advertising network which offers various performance marketing products, including pay per lead and pay per click services, directory listings, and display advertising.
Published: Tuesday, December 2, 2014