News : BZ WBK and Comarch Implement CRM 2.0
Wroclaw, Poland, Oct 12, 2015 -- Bank Zachodni WBK (belonging to Santander Group) and Comarch have signed a contract to implement and maintain the new technology platform and CRM system.
Comarch CRM 2.0 is a solution supporting and automating the processes associated with building and maintaining relationships with customers, with the option of intelligent prompts, ensuring personalization of customer service. Comarch CRM 2.0 was developed based on the latest technologies and Responsive Web Design allowing its automatic adjustment to the size of mobile devices and making the solution available for tablets and smartphones users – the work of advisors and directors on constantly updated data becomes then possible without their presence in the branch.
‘Implementation of a new CRM tool in Bank Zachodni WBK will ensure a higher quality of service across all channels, better understanding of customer needs and even better customization of solutions to customer requirements. This will allow the bank to build strong relationships with our customers, and make more and more individuals and companies select BZ WBK as a partner in finance and insurance’, says Patryk Nowakowski, Director of CRM and Sales Support Development Area at BZ WBK.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Maintaining Customer Notes
About Bank Zachodni WBK:
Bank Zachodni WBK is a Polish universal bank based in Wrocław, Poznań and Warsaw. It is the third largest bank in Poland in terms of assets value and the number of outlets.
ComArch is a software house and systems integrator that provides IT solutions. ComArch offers outsourcing and consulting services. ComArch offers a wide range of internally developed products but the advanced IT solutions are also made to cater for the specific needs of our customers.
Published: Wednesday, October 14, 2015
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