News : C Square Uses Services from ZINFI to Create Awareness and Generate Leads
Pleasanton, CA, USA, April, 2019 -- ZINFI Technologies, Inc., a provider of Unified Channel Management (UCM) solutions, announced that Pakistan-based C Square has begun using Genesys Partner Marketing Central, the partner network portal powered by ZINFI.
C Square is an official reseller of Genesys, a global provider in omnichannel customer experience and contact center solutions. C Square markets and sells the Genesys PureCloud(R), PureEngage™ and PureConnect™ platforms to financial institutions, government agencies, banks, fast-moving consumer goods (FMCG) companies and fintech organizations, which deploy the solutions to provide a customer experience across any channel and department – from marketing and sales to service.
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"We now have the tools to efficiently engage and educate business about how they can use Genesys solutions to deliver world-class customer experiences and stay ahead of consumers’ evolving expectations for service on any channel," says Abdul Rafay, Head of Marketing at C Square.
"Both the ZINFI concierge and the Genesys partner portal are really helpful and user-friendly – it has simplified access to content and has made executing effective campaigns easy," says Rafay.
"The ZINFI platform does not require partners to build their own electronic direct mail campaigns," says Rafay. "The campaign tools are all pre-loaded with the Genesys corporate content and style built in." Now, C Square can quickly download relevant content for campaigns complete with Genesys-approved branding, language, styling and color combinations. "I no longer need to hire a graphic designer or a writer. One person can do it all."
Posted by Veronica Silva Cusi, news correspondent
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About C Square Consulting Ltd.:
C Square Consulting is Pakistan's leading IT Solution Provider.
Published: Friday, April 12, 2019
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