Barcelona, Spain, Nov 21, 2019 -- Spain’s Caixabank and Salesforce are teaming up to drive forward the digital transformation of banking services.
In particular, Caixabank and Salesforce will study how technological innovation allows for a better understanding of customers’ needs.
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In addition, CaixaBank will implement CRM technologies to enable employees to optimise the customer user experience.
Moreover, the agreement establishes Salesforce’s participation with the "la Caixa" Banking Foundation.
This runs aid programmes for disadvantaged groups to support access to the labour market. And Caixabank will join the Salesforce Financial Services Cloud Design Partner Program.
Consequently the bank will be able to experiment with new ways of engaging with banking customers.
Posted by Veronica Silva Cusi, news correspondent
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
We provide banking support for internal customers and the end users. We manage over 3M contacts per/y. Our main end-user services are: Internet banking help desk , ATM assistance and bank cards support. We also provide internal support for the 35.000 branch employees.
Published: Friday, November 22, 2019
Charlotte Purvis is a speaker and communication consultant who has influenced an average of one million customer interactions each year for over 20 years. She consults, trains, and speaks on customer service, business communication, and leadership development for global companies, universities, and community organizations. She practices what she teaches as evidenced by nearly 100% of her engagements coming from repeat or referral business.
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