News : Calabrio Announces New Vice President of Marketing
Minneapolis, MN, USA, May 4, 2016 -- Calabrio, a provider of customer engagement and analytics software, has hired experienced SaaS and B2B marketing executive, Rebecca Martin, to serve as vice president of marketing. Martin will report to Calabrio CEO, Tom Goodmanson and be responsible for growing Calabrio’s pipeline marketing, content and thought leadership strategies.
"Rebecca brings a fearless passion to the Calabrio leadership team; her creativity and marketing savvy have driven successful demand generation and awareness efforts for multiple fast-paced tech companies," said Goodmanson. "She is a leader that shares Calabrio’s vision, and her background and skillset in the enterprise SaaS market will help take Calabrio to the next level."
Martin has 20 years of experience in marketing and operations at high-growth technology companies. She previously served as director of integrated marketing at Code42, a data protection and security company that received $85M in funding in 2015. Prior, she held strategic marketing roles at Trissential, Oracle and Stellent.
"Calabrio has it all— happy customers, a top-ranked product suite and a compelling story to tell," said Martin. "I’m excited to be working in the customer engagement space. A well-engaged customer isn’t just about retention and revenue, it’s about creating relevant experiences and brand advocates. I love that we’re elevating customer service and employee engagement for clients, and we’re transforming the contact center into a growth opportunity."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Expect Shrinkage
More Editorial From Calabrio
Calabrio, Inc. develops and markets Calabrio ONE®, a comprehensive suite of contact center workforce optimization software that’s easy to implement, use and maintain. Calabrio ONE includes call recording, quality assurance, workforce management, speech analytics and performance-based dashboards and reporting. Calabrio ONE is flexible – providing product bundles and add-ons that make it easy for customers to begin with the right set of applications and features for their business today, then build on their success with new applications and features as their business matures and their needs evolve. Calabrio ONE is built on a modern Web 2.0-based architecture that allows the contact center to integrate new applications easily, as well as personalize and optimize the desktop toolset for each user – agents, supervisors, managers, knowledge workers, and executives.
Published: Friday, May 6, 2016