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News : CallFire Integrates Salesforce for Customer Contact Experience
Santa Monica, CA, USA, March 17, 2015 -- CallFire, Inc., the cloud-based text and voice platform that helps organizations market to their target audiences, announces its integration of Salesforce, providing businesses with an end-to-end solution for managing communication with customers. Now, CallFire users can incorporate and update Salesforce Customer Relationship Management (CRM) data and reports in real time to manage all aspects of their voice and text campaigns. In addition, the company announced similar capabilities with Zoho, which is also compatible with CallFire’s suite of telephony products, including voice and text broadcast and cloud call center.
Businesses will now be able to connect their sales and marketing campaigns with Salesforce and other CRM systems, importing and syncing reports and custom columns and removing duplicate or incorrect numbers, before conducting outreach through any of CallFire’s platform of voice and text products. During the course of a campaign, interactions with customers are automatically updated, or can be logged manually, and are pushed back to the Salesforce CRM, completing the holistic workflow.
Posted by Veronica Silva Cusi, news correspondent
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CallFire is a Text and Voice platform that helps businesses reach customers, drive revenue and increase sales. We make telephone messaging simple. CallFire products include Business Text Messaging, Voice Broadcast, Toll Free Numbers, Local Phone Numbers, Call Tracking, IVR, Power Dialing for agents and more. Call analytics enable our 50,000 users to reach customers more often using text marketing, virtual numbers, autodialers and mobile messaging.
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Published: Thursday, March 19, 2015