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News : CallidusCloud Acquires UK-Based Clicktools
Pleasanton, CA, Sep 16, 2014 -- Callidus Software Inc. a global provider in cloud-based sales, marketing and learning solutions, announces the acquisition of Clicktools, a cloud enterprise B2B survey provider.
"Clicktools enhances our Lead To Money suite in both the Marketing and Sales Commissions areas. Customer surveys are an important lead source whilst post-sales surveys are increasingly linked to incentives and commissions," said Leslie Stretch, president and CEO of CallidusCloud. "Clicktools adds approximately 500 customers across multiple industries throughout the USA and EMEA. The Clicktools team brings substantial know how in the B2B survey space and deep knowledge of CRM integration. This move also broadens our footprint in EMEA as we look to increase our international presence."
"We are excited to join forces with a cloud leader," said David Jackson, co-founder and CEO of Clicktools. "CallidusCloud's Lead To Money proposition is compelling. The ability to add our Enterprise survey capability is an important innovation that greatly enhances the Lead To Money suite as well as the incentive commissions platform. We believe that a survey capability is one of the most requested solutions by todays' small, medium and large enterprises. In addition we bring key integration technology that allows customers to easily move data to and from CRM and Marketing automation platforms."
Posted by Veronica Silva Cusi, news correspondent
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CallidusCloud is a global enterprise software and SaaS company headquartered in Dublin, California. The company is best known for its cloud-based solutions for sales effectiveness and sales performance management software and services.
About Clicktools Ltd:
Clicktools develops cloud applications that integrate with CRM to help businesses better understand and serve their customers. Since 2001, companies have relied on Clicktools' flagship offering, SURVE, the premium survey software for business, to integrate customer feedback in CRM. Syncfrog, Clicktools' low-cost, intelligent data loader, empowers non-technical users to centralize data from multiple cloud applications. Clicktools is owned by Callidus Software Inc.
Published: Wednesday, September 17, 2014